WorkinX delivers AI-powered Amazon creative services for agency partners on a white-label basis. Your dedicated PM is the single point of contact throughout every project. All communication, file delivery, and feedback flows through them. Designers and writers do not communicate externally.
The PM is the single point of contact at all times. Every status change in ClickUp must be logged within 24 hours of it happening.
- Brand Guidelines — logo files, colour codes, approved fonts, brand do's & don'ts
- Creative Brief — campaign goals, key messages, USPs, target audience
- Live ASIN link or current listing screenshots
- Product photography (if available)
- Reference designs, competitor examples, brand context
- PM messages agency via ClickUp with specific list of missing items
- Status → ASSETS NEEDED
- Set 24-hour follow-up reminder in ClickUp
- No response in 24 hrs → second message + escalate to PM Lead
- Assets received → move to IN PROCESS, assign writer + designer
If brand has NO product photography: (1) inform agency in writing that AI photography will be used, (2) add 2 working days to deadline, (3) tag task with [AI PHOTO] in ClickUp, (4) confirm agency acknowledgement before proceeding.
Locked budgets tracked per project. Overruns must be flagged by PM before they happen.
| Project Type | Strategy & Wireframe | Design | Revisions / Round | Total Budget | Relative Load |
|---|---|---|---|---|---|
| Listing Images (7 imgs) | 3–4 hrs | 5–6 hrs | 1–2 hrs | 9–12 hrs | |
| A+ Content | 3–4 hrs | 5–6 hrs | 1–2 hrs | 9–12 hrs | |
| Storefront | 5–6 hrs | 8 hrs | 1–2 hrs | 14–16 hrs | |
| Brand Story | 2–3 hrs | 3 hrs | 1 hr | 6–7 hrs | |
| Virtual Photography | 2–3 hrs | 8–10 hrs | 1–2 hrs | 11–15 hrs | |
| Full Bundle (Listing + A+) | 5–6 hrs (shared) | 12–14 hrs | 1–2 hrs | 17–22 hrs |
Flag BEFORE the overrun happens. PM adds ClickUp comment: reason + estimated additional hours. PM Lead approves before work continues beyond budget.
- Image-by-image breakdown for listing (which message on which image)
- A+ content module layout and copy direction
- Key headlines and sub-copy for each section
- Hero image concept and lifestyle direction
- Tone, visual mood, and design rationale
- Notes on photography gaps or AI photo approach
- PM shares wireframe doc + Loom walkthrough video with agency
- PM sends ClickUp message tagging agency contact with summary
- Status moves to: CONTENT REVIEW
- Agency has 24–48 hours to review and respond
- If approved → CONTENT LINK APPROVED → Design begins immediately
Content change requests will NOT be accepted after approval. Design does NOT begin until CONTENT LINK APPROVED status is set. If agency delays beyond 48 hours, the delay is their responsibility — timeline shifts forward.
- Follow the approved wireframe exactly — no deviation without PM approval
- All assets sourced from approved brand guidelines only
- Log hours against task as work progresses
- Flag to PM immediately if project is at risk of missing deadline
- Deliver files in correct format and resolution
| Deliverable | Format & Spec |
|---|---|
| Listing Images | JPG/PNG 2000×2000px min, RGB |
| A+ Content | JPG Per-module, 970px width |
| Storefront | Sections Branded folder structure |
| Brand Story | Modules Clear naming convention |
| Virtual Photography | Hi-Res PNG Transparent BG |
Internal QC Checklist — Mandatory Before External Delivery
- All copy matches the approved wireframe — no missing text, no typos
- Brand colours, fonts, and logo usage correct per brand guidelines
- Image resolution and dimensions meet platform requirements
- No visual inconsistencies between images (style, lighting, tone)
- Mobile sizing — all text legible at 300×300px preview
- File naming follows the agreed convention
If QC flags changes: designer fixes within the same working day. Only after PM signs off does the task move to CLIENT REVIEW. Internal fixes are NOT counted as revision rounds.
Every round MUST be logged with tags: [R1-AGENCY], [R2-CLIENT], [R3-CLIENT]. Note who provided feedback, what type, and date received. Failure to log = inability to enforce the revision limit.
Every milestone delivery comes with a 48-hour feedback window. If delayed: (1) project moves to back of active queue, (2) other active projects take priority, (3) timeline recalculated from when feedback arrives. Enforced without exception.
- Agency confirms final approval → status: APPROVED
- PM conducts final file audit — all files uploaded, named correctly, accessible
- PM logs total hours used vs. budget in ClickUp
- If hours exceeded budget, PM adds reason note before closing
- PM marks task as Done in ClickUp
- ON HOLD: PM logs reason + date, sets 5-working-day follow-up reminder
- REJECTIONS: PM logs rejection reason in full, escalates to PM Lead + creative lead
- Resolution path agreed before any rework begins
- Rework beyond revision limit reviewed for out-of-scope billing
All project communication happens in ClickUp — not email or WhatsApp unless agreed. PM responds within 2 business hours during working hours. Every delivery comes with a PM summary of what was done, why, and what comes next.
- What has been done / delivered
- The thought process and decisions made
- Anything that was NOT addressed — and why
- What the next step is and who owns it
- Which image or module the change relates to (e.g. 'Image 3', 'A+ Module 2')
- A specific description of what needs to change — not just 'fix this'
- Reference images or examples where possible
- Whether the change is mandatory or a preference
Escalation Path
- Review all active tasks — check for overdue or stuck statuses
- Check agency messages overnight — respond within 2 hours
- Identify tasks at risk of missing SLA — flag to PM Lead
- Confirm designers and writers know their priorities for the day
- Confirm all status changes from today are updated in ClickUp
- Log any hour overruns or timeline changes
- Send EOD summary to PM Lead if any escalations occurred
- Check next day's deliverables — are they on track?
Submit all required assets in full before the project begins — brand guidelines, creative brief, live ASIN link, and product photography if available. Incomplete briefs cannot jump the queue. If you have no product photography, flag this upfront so we can plan AI photography (adds 2 working days to the timeline).
Review the strategy and content wireframe within 48 hours. This is your opportunity to raise copy concerns — content is locked once you approve and cannot be changed during the design phase. Approval moves the project directly into design execution.
Your agency internal team has one round of revisions on the initial design. Design changes only — content was locked at Milestone 1. Submit consolidated feedback in one message within 48 hours. Drip feedback is not accepted.
Before presenting to your end client, brief them on the 2-round revision limit. Collect all feedback as a single consolidated list per round. Each round must be submitted within 48 hours — missed windows result in timeline recalculation.
Once you confirm final approval, we upload all files to the shared Google Drive folder and close the project. Please review files carefully before confirming — once the project is marked Done, any additional requests are treated as new work.
We deliver on time, communicate proactively, and never leave you guessing. Every milestone comes with a clear summary of what was done, why, and what comes next. Your PM is one message away at all times.